Community Engagement and Digital Strategist

 

Siembieda LLC

San Francisco Bay Area

danielle [at] siembieda.com

Experience
Digital Marketing Specialist

ForestEthics

San Francisco 8.14 - present

Manage Google Analytics maintainence and reporting.

Curate and produce content for Facebook page with 50K followers and Twitter 10K followers.

Optimize websites for SEO.

Content and maintainence on Drupal and Wordpress sites.

Project manage all microsites.

Produce and manage all digital advertising and SEM.

Manage vendors.

 

Communications Director

Emerging Arts Professionals - SFEB

San Francisco 8.14 - 6.15 (One Leadership Term)

Designed communications strategy.

Implemented internal communications.

Brand management.

 

Affiliate Program Manager - Consultant

Leonardo/International Society for Arts, Sciences and Technology

San Francisco Bay Area 06.13 - 4.15

Develop and implement Affiliate Program.

Develop, implement and manage Affiliate Member Online Community.

Cold call and follow leads.

Develop lead database.

 

Social Media Strategist - Consultant

DZINE: Furniture Showroom

San Francisco Bay, CA 01.14 - present

Develop social media strategy, content strategy and calendar, SEO/SEM, staff trainings.

 

Social Media Strategist - Consultant

LavaMae: Mobile Showers for the Homelss

San Francisco Bay, CA 06.13 - 8.30.13

Develop Social Media Strategy for IndieGoGo Campaign.

Manage Social Media channels.

 

Community and Social Media Manager - Consultant

DonorSnap

San Francisco Bay Area (Telecommute) 12.12 - 06.13

Develop and implement social media strategy.

Develop, implement and manage blog.

Manage social media channels including Youtube, Twitter, Facebook, Google+, Scoop.it.

Design widgets and graphic elements for social sites.

Community Engagement and Special Projects Manager.

 

Community Engagement and Special Projects Manager

ZERO1: The Art & Technology Network

San Jose, CA 07.09 - 11.12

Projects

Art Ambassadors and Intern Program- “Your online, offline best friend during the 2012 ZERO1 Biennial.” Inception, Direction, Management. Recruited, trained and managed 18 interns in social media, content creation, nonpofit management and other relevant areas.

-Previous project, 2010 01SJ Builders, similar platform to Art Ambassadors.

App Lab - Community Process in App Development, 2012. Inception, Development and Management. Mutli-Platform, Open API, Community Driven, Hackathon, Artist Curation.

-Previous App Development 2010 01SJ App, iOS, Android 3rd party platform.

Flash Mobs Art Mob collaboration with Pro Arts Oakland at Best Party, Oakland, CA 2010. Inception, Development and Management. Inflatable sculpture, graffiti art, outreach, performance, community driven brand identity.

-Previous Inflatable Flash Mob, Music in the Park, San Jose, CA similar platform to Art Mob.

 

Social Media and Community Management

Developed and implemented social media plan and campaigns for organization.

Manage online communities through engagement and social tools.

Brand, manage and market company using social media tools.

Create and manage measurement and key performance indicators and analytic strategies.

Created biennial social media programming including social media Art Ambassadors and intern program.

 

Other Relevant Experience

Program and execute monthly artists talks and receptions.

Led marketing efforts for ZERO1 Biennial including outreach and relationship building with partners.

Update web content in Wordpress and Drupal.

Blog writing and editing.

Integrate new technology trends into the organization.

Minor graphic design and collateral creation.

Brought in approximately $100,000 in In-Kind Services to the organization

 

Community Development Specialist

Metropolitan Area Advisory Committee

San Diego, CA 8.03-1.05

Manage a staff of four.

Developed and implemented programming for residents.

Offered individual and group leadership training.

Oversaw an after school program and community center

Conflict resolution.

Skills

 

Social Media Platforms

Facebook pages and groups 

Google+

Google Communities

Google Hangout

Twitter

Instagram

Vine

Hootsuite

 

Content Curation

Storify

Scoop.it

Pinterest

Kapsul

Digg Reader

 

Measurement

SocialBro

Facebook Insights

Google Analytics 

HootSuite Analytics

 

Google Products and Apps

Groups, pages, G+ circles, Communities, Hangouts, Adwords, Analytics, Maps, Youtube, Calendar, Sketchup, Drive, Chrome, Play, Apps.

 

Video

Flickr

Vimeo

Youtube

Strong camera skills

iMovie 

Final cut pro

 

Design

Photoshop

InDesign

Illustrator

 

Website Development and CMS

Dreamweaver - Front End

Wordpress - Back/Front

Drupal - Front

Wix - Front

HTML - Basic

CSS - Basic

Widget Develppment

Wix

 

Other

Spanish Proficient

Strong writing skills

Project management

Idea generation

Environmental sourcing

Public Speaking

Staff Management

Leadership 

Customer Relationship Management (CRM)

 

2010 - present

2010 - present

Education
M.F.A. Digital Media Art with an emphasis on green technology

CADRE New Media Lab at San Jose State University

San Jose, CA 

 

B.A. Communication and Certificate New Media

University of Missouri - Columbia

Columbia, MO 

In 140 Characters

 

Community Engagement Expert with over 15 years managing communities online and offline. Specializing in art, technology and the environment.