Community Engagement and Digital Strategist
Siembieda LLC
San Francisco Bay Area
Experience
Digital Marketing Specialist
ForestEthics
San Francisco 8.14 - present
Manage Google Analytics maintainence and reporting.
Curate and produce content for Facebook page with 50K followers and Twitter 10K followers.
Optimize websites for SEO.
Content and maintainence on Drupal and Wordpress sites.
Project manage all microsites.
Produce and manage all digital advertising and SEM.
Manage vendors.
Communications Director
Emerging Arts Professionals - SFEB
San Francisco 8.14 - 6.15 (One Leadership Term)
Designed communications strategy.
Implemented internal communications.
Brand management.
Affiliate Program Manager - Consultant
Leonardo/International Society for Arts, Sciences and Technology
San Francisco Bay Area 06.13 - 4.15
Develop and implement Affiliate Program.
Develop, implement and manage Affiliate Member Online Community.
Cold call and follow leads.
Develop lead database.
Social Media Strategist - Consultant
DZINE: Furniture Showroom
San Francisco Bay, CA 01.14 - present
Develop social media strategy, content strategy and calendar, SEO/SEM, staff trainings.
Social Media Strategist - Consultant
LavaMae: Mobile Showers for the Homelss
San Francisco Bay, CA 06.13 - 8.30.13
Develop Social Media Strategy for IndieGoGo Campaign.
Manage Social Media channels.
Community and Social Media Manager - Consultant
DonorSnap
San Francisco Bay Area (Telecommute) 12.12 - 06.13
Develop and implement social media strategy.
Develop, implement and manage blog.
Manage social media channels including Youtube, Twitter, Facebook, Google+, Scoop.it.
Design widgets and graphic elements for social sites.
Community Engagement and Special Projects Manager.
Community Engagement and Special Projects Manager
ZERO1: The Art & Technology Network
San Jose, CA 07.09 - 11.12
Projects
Art Ambassadors and Intern Program- “Your online, offline best friend during the 2012 ZERO1 Biennial.” Inception, Direction, Management. Recruited, trained and managed 18 interns in social media, content creation, nonpofit management and other relevant areas.
-Previous project, 2010 01SJ Builders, similar platform to Art Ambassadors.
App Lab - Community Process in App Development, 2012. Inception, Development and Management. Mutli-Platform, Open API, Community Driven, Hackathon, Artist Curation.
-Previous App Development 2010 01SJ App, iOS, Android 3rd party platform.
Flash Mobs Art Mob collaboration with Pro Arts Oakland at Best Party, Oakland, CA 2010. Inception, Development and Management. Inflatable sculpture, graffiti art, outreach, performance, community driven brand identity.
-Previous Inflatable Flash Mob, Music in the Park, San Jose, CA similar platform to Art Mob.
Social Media and Community Management
Developed and implemented social media plan and campaigns for organization.
Manage online communities through engagement and social tools.
Brand, manage and market company using social media tools.
Create and manage measurement and key performance indicators and analytic strategies.
Created biennial social media programming including social media Art Ambassadors and intern program.
Other Relevant Experience
Program and execute monthly artists talks and receptions.
Led marketing efforts for ZERO1 Biennial including outreach and relationship building with partners.
Update web content in Wordpress and Drupal.
Blog writing and editing.
Integrate new technology trends into the organization.
Minor graphic design and collateral creation.
Brought in approximately $100,000 in In-Kind Services to the organization
Community Development Specialist
Metropolitan Area Advisory Committee
San Diego, CA 8.03-1.05
Manage a staff of four.
Developed and implemented programming for residents.
Offered individual and group leadership training.
Oversaw an after school program and community center
Conflict resolution.
Skills
Social Media Platforms
Facebook pages and groups
Google+
Google Communities
Google Hangout
Vine
Hootsuite
Content Curation
Storify
Scoop.it
Kapsul
Digg Reader
Measurement
SocialBro
Facebook Insights
Google Analytics
HootSuite Analytics
Google Products and Apps
Groups, pages, G+ circles, Communities, Hangouts, Adwords, Analytics, Maps, Youtube, Calendar, Sketchup, Drive, Chrome, Play, Apps.
Video
Flickr
Vimeo
Youtube
Strong camera skills
iMovie
Final cut pro
Design
Photoshop
InDesign
Illustrator
Website Development and CMS
Dreamweaver - Front End
Wordpress - Back/Front
Drupal - Front
Wix - Front
HTML - Basic
CSS - Basic
Widget Develppment
Wix
Other
Spanish Proficient
Strong writing skills
Project management
Idea generation
Environmental sourcing
Public Speaking
Staff Management
Leadership
Customer Relationship Management (CRM)
Education
M.F.A. Digital Media Art with an emphasis on green technology
CADRE New Media Lab at San Jose State University
San Jose, CA
B.A. Communication and Certificate New Media
University of Missouri - Columbia
Columbia, MO
In 140 Characters
Community Engagement Expert with over 15 years managing communities online and offline. Specializing in art, technology and the environment.
2010 - present
2010 - present